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About Us


We believe that dogs and cats are healthiest when they eat whole, natural foods we would eat ourselves. These foods should be without fillers or by-products, artificial colours or flavours, additives or artificial preservatives.

We believe that our customers are concerned about making more healthful decisions about what they and their pets eat. It is our job to provide our customers with the healthiest options and the best service available.


Our Mission

To deliver exceptional customer service and products that contribute to health and wellbeing

Our Vision

A healthy lifestyle
Happiness through companionship
Growing together

Our Core Focus

Because we love your pets

Our Niche

Uncompromising selection of healthy choices